Today’s Savvy Consumers and employees are more advanced than the traditional means used to understand them. Metis bridges this gap.
Here are some of the ways:
Metis unlocks the secrets of people’s experiences and feelings by diving deep into their words. A typical study is based on at least as many words as in a Harry Potter novel. Our system taps their top-of-mind memories, digging out powerful insights that tell us what really matters most to them — the things they tell their friends and family, and the things that shape their future decisions.
Comp Sets Reconsidered.
Traditional benchmarking is usually unrewarding for those wishing to break with the status quo. We’ve also rethought the ‘competitor’ concept because consumer perceptions are no longer traditionally formed. Their experiences may be consciously or subconsciously judged against favorite services or products far outside your market segment. Metis uses ‘Research Sets.’
We encourage you to research admired businesses in different regions, continents, or even industries to spark your thinking. For example, one client, a Napa Valley winery, included a 100-year-old retail fashion company in their research set. They specifically asked to discover, “How can niche products command irrationally high prices?”